The most popular prom dress brands for 2026 include Sherri Hill, Alyce Paris, Faviana, Ashley Lauren, Ellie Wilde, Ava Presley, and La Femme. Each designer brings unique styles—from glamorous ball gowns and sparkling sequins to elegant classics and trendy cuts. Whether you want bold statement looks or timeless elegance, these brands are the top choices for making prom night unforgettable.
Prom is way more than just a dance, it’s a symbolic milestone that marks your progression through high school. The event is filled with excitement, memories, and the chance to shine.
One of the biggest decisions for girls is choosing the right dress. Many teens start by looking at popular prom dress brands. It all starts with knowing the top prom dress brands. By differentiating each brand, you can more easily find a style that suits you, because each one offers a different style, ranging from glamorous and sparkly to elegant, trendy, or budget-friendly.
In this guide, we’ll highlight the most popular prom dress brands in 2026 including iconic designers, and fresh names making waves. Keep reading to discover prom dresses from the best prom dress brands for every budget and style, so you can find the brand that makes your dream prom look come true.
Ashley Lauren
Ashley Lauren is a celebrated name in the prom fashion world for its bold, glamorous, and high-impact designs. The label is recognized for a signature use of crystals, sequin embellishments, feathers, and figure-flattering silhouettes that stand out on the dance floor.
The brand’s popularity extends well beyond prom, they’re a favorite on the pageant circuit and rack up likes on social media platforms. Influencers and pageant winners are also often spotted in Ashley Lauren gowns.
Ashley Lauren is set apart from the crowd by its embrace of sparkle, bold cuts, and statement-making details that help girls turn heads at prom. This is the brand of the sophisticated prom-goer who wants to command attention, and the camera, with a red-carpet ready look.
Prices range between $400-$1,200 reflecting the brand’s luxury appeal.
Ashley Lauren remains a top choice for prom 2026 as it consistently delivers showstopping designs that are modern, daring, and unforgettable.
Sherri Hill
Sherri Hill is one of the most sought-after brands in the prom and formal wear space. Her name is one of the most recognizable in the space, with girls loving her glamorous and eye-catching designs—known for intricate beading, bold fabrics, and dramatic, memorable silhouettes.
The brand is very influential on social media with 6.2 million followers on Instagram, where they share popular dress styles, trending prom looks, and seasonal inspo. The label is prominently featured at pageants, where her pageant designs are frequently modeled by winners. Sherri Hill dresses are also often seen on red carpets, flaunted by models and influencers like model Carmen Dell’Orefice, and influencer Kendall Jenner. The popularity of Sherri Hill dresses influences wider fashion culture, giving the label a trendsetting reputation.
In short, Sherri Hill prom dresses stand out from other designers by their bold designs, inclusive sizing, from petite to plus size, affordability, and timeless elegance. These designs will take your confidence sky-high.
Sherri Hill dresses are ideal for the prom goer who wants to make a big impression, and turn heads on the dance floor. Her dresses have an average price range from $450-$750, however you can find more budget-friendly options starting around $350, and at the other end of the price range more intricate gowns are upwards of $1,000.
This brand remains a top choice for 2026 thanks to elegant dress design, high quality fabrics, and cultural impact.
Alyce Paris
Alyce Paris has built a name as one of the most trusted brands in the prom and formal wear worlds. Her dresses offer timeless elegance with plenty of modern touches to match the trending styles.
The brand is loved for its use of luxurious fabrics, classic fits, and sparkling embellishments that are both refined and fashion-forward. Alyce Paris prom dresses are where extravagance meets elegance.
This label is popular on social media with 206k followers on Instagram, you can check their page for the latest styles inspiring teens across the country. They have a range of pageant dresses worn at various competition levels, and have been spotted adorning celebrities on the red carpet.
This brand is known for their long heritage and still use some of the same handmade techniques created decades ago by founder Alice Marie-Thérèse Hamm.
Suited to prom-goers looking to create a look full of elegance and grace, Alyce Paris prom dresses are available in different price ranges:
- Simple off the rack styles: $130 - 340
- Mid-range: $340 - $545
- High-end: $545 and upwards
Alyce Paris is a top choice for prom 2026 thanks to their versatile collection that embodies sophistication and style.
Faviana
Faviana is a top prom dress brand known for exceptional quality, luxe fabrics, and stunning designs. Their signature styles include classic A-line silhouettes, curve-hugging mermaid cuts, and statement-making corset prom dresses. Whatever your body shape, you’ll find a flattering dress to big you up in Faviana’s prom collection.
The brand is popular on social media, followed by teens looking for formal wear outfit inspiration. Faviana has 61k followers on the popular social media platform and is flaunted by social media stars, and celebrities online and on red carpets.
This designer stands out for its collections which feature clean lines, fitted jersey gowns, chic satins, and flattering A-line dresses that display a wide range of styles, and complement different body shapes.
Delivering a blend of elegance and affordability, Faviana is ideal for the prom-buyer looking for budget-friendly looks who also values sophistication without overspending. The price you’ll expect to pay for a gown ranges from $250-$500, offering stylish options at a mid-range price point.
So why is Faviana a top choice for prom 2026? Well, because the brand embodies a timeless and affordable option that is suited to most students.
Ava Presley
Ava Presley is a newer name in the prom fashion space, but a fast-growing brand that has made a major splash with statement gowns full of sparkle, feathers, and dramatic details. This label is known for sequin fits, corset tops, and high-drama trains.
Its cultural influence is especially strong in pageantry and influencer circles, with gowns appearing in competitions and viral social media posts.
Ava Presley sets itself apart with its fearless, modern take on prom glamour, think metallics, neon shades, and ultra-bold designs. It’s the go-to brand for the confident, bold prom-goer who won’t shy away from making a big entrance.
Their gowns range from $300-$1,500.
Prom 2026 will be strongly influenced by the brand’s confident, fresh energy and drama for the teen who wants an unforgettable look.
La Femme
One of the most trusted and well-known names in prom and formal wear fashion, La Femme is known for its classic, elegant, and universally-flattering designs. Its signature style revolves around fitted jersey gowns, flowing chiffon skirts, soft lace details, and sophisticated embellishments.
The brand has been a staple at proms, and is culturally credible for its decades-long reputation as a go-to for timeless prom style. It is beloved for its wide selection, inclusive silhouettes, and consistent fit.
Standing out for its timelessness, La Femme dresses never feel over-the-top, and remain beautiful in photos for decades to come. La Femme is perfect for the prom-goer who wants to look elegant, and values comfort.
Their dresses range from $300-$800, making them accessible for most, while the majority of styles range between $300-$400.
Choose La Femme for prom 2026 for elegant, refined gowns that don’t go out of style.
Choosing the Right Brand for Your Prom Night
Ashley Lauren, Faviana, Ellie Wilde, Ava Presley, and La Femme are the very best amongst prom fashion, representing the top prom dress designers for prom 2026. Each designer brings something special and unique to the table, from Ashley Lauren’s glamorous sparkle, to Faviana’s timeless elegance, Ellie Wilde’s trendsetting energy, Ava Presley’s bold drama, and La Femme’s classic timelessness.
Whether you’re reaching for red-carpet sophistication, a TikTok-ready look, or a budget-friendly timeless gown, there’s a brand perfectly suited to your style at Terry Costa.
Prom season moves fast, so start looking for your dream dress 2–4 months before prom, or risk missing out. Shop our prom collection now online, or visit our boutique store in Dallas, Texas.
FAQs
What is the most common prom dress?
The most common prom dress is the A-line gown. It flatters nearly every body type with its fitted bodice and flared skirt. Other popular silhouettes include ball gowns for a classic princess vibe, sleek and dramatic mermaid gowns, and slim sheaths for a chic and modern look.
Why is Sherri Hill so popular?
This label is one of the most sought-after prom brands for its glam, red-carpet inspired designs. It’s known for showstopping details (feathers, sequins, beaded embellishments), cultural influence, variety, and status.
What's trending for prom 2025?
The latest prom dress trends are leaning towards bold, statement-making fashion, mixed with timeless elegance.
Look out for:
- High shine fabrics
- Cutouts and corset bodices
- Feathers and fringe
- Vibrant colors
- Two-piece sets and high slits
- Classic comeback
What is a reasonable price for a prom dress?
If you’re looking for a budget friendly option, dresses range from $100-$300. Dresses at this price point feature simple silhouettes with less intricate detailing.
Mid-range and designer entry options start from $300-$600. Most brands fall in this price range.
High end/designer gowns range from $600-$1,200—look for Sherri Hill and Ashley Lauren dresses, characterized by heavily beaded couture styles.
