We know that thinking about prom can be just as stressful as it is exciting, especially when you’re keen to find the perfect dress. The good news? Timing your purchase can make a huge difference in both selection and savings.
It’s always best to be prepared and plan ahead. When to buy your prom dress depends on your personal circumstances, but typically the earlier you start, the better your chances of finding the dress without blowing your budget.
So, when exactly is the best time to buy a prom dress if you want to save money? Start shopping as early as December or January. This is when you'll catch early-bird sales, beat the crowd, and find the best selection. Another sweet spot is right after prom season ends when retailers begin clearing out inventory and offering big discounts.
In this guide, we'll explore exactly when prom dresses go on sale, how to shop smart, and what you can do to save big. As always, your besties at Terry Costa are here to help you find your dream look, without the stress.
Go Shopping Early
In order to have the best possible selection of prom dresses, it’s crucial that you don’t wait until the last minute to go dress shopping.
We really can’t overstate the advantages of shopping early—but how early is “early”? Most retailers have the bulk of their prom dress selection out and ready to browse by January, so it’s a great idea to spring into action at the start of the year.
Waiting too long after can mean fewer styles, limited sizes, and a whole lot of stress. Nobody wants to fall in love with a dress only to find out it’s out of stock, or worse, spend days hopping from store to store and still come up empty-handed. Last-minute shopping can also lead to impulsive choices, “rush” alteration fees, and pricier dress options. Trust us, it’s not a vibe!
At Terry Costa, weekends from January through May are our busiest days. If you want to avoid long lines and waiting times to get in a fitting room, try coming into store during the week. We're open seven days a week, but you’re more likely to get dedicated and personalized help from one of our fashion consultants on a weekday, and since our 50+ fitting rooms aren’t as packed, more dresses are actually available to browse and try on.
We understand that shopping for a prom dress in January might feel like you're jumping the gun a little, especially if your prom isn’t until late spring or early summer. But starting early gives you first dibs on the hottest styles, time to find your perfect size, and access to sales and offers.
And, as a bonus, the earlier you shop, the earlier you can pull your full look together. Grab your shoes and accessories on the same day you buy your dress at Terry Costa, and we will give you a 15% discount!*
The bottom line is simple: Shopping for your prom dress early is a great way to reduce stress and potentially save money. So, what are you waiting for?
Go Shopping With A Buddy
There are definite benefits to bringing a friend or family member along when you're dress shopping for prom.
Not only do you get a second (and honest) opinion when you’re torn between two different looks, but you also get a built-in confidence booster when you need some reassurance or someone to push you outside of your comfort zone!
Your shopping buddy can also play the role of personal assistant—whether that’s grabbing a different size while you stay in the fitting room or saving your spot when things get busy.
And let’s be honest, you should never underestimate the benefit of having some emergency help on hand to help you out in a pinch…
“You’re stuck in your dress? Okay, don’t panic! Unlock the door, I’m coming in!”
All jokes aside, it’s almost always more fun to shop with someone else. If you’re going to prom with a group of friends, turning dress shopping into a group outing can be another special memory leading up to the big night.
Plus, if you and your bestie have similar taste, shopping together can help avoid those accidental twinning moments (unless that’s what you’re going for!).
Don’t have someone in mind to go with you? No problem, we’ve got your back. At Terry Costa, our professionally trained personal stylists are here to help. Each stylist is assigned to specific fitting rooms and works closely with you to find the perfect silhouette, color, and size for your body and style.
They’re also there to clip, zip, lace, and adjust so you can see exactly how the dress is meant to fit. Our stylists go through training to ensure your experience is fun, stress-free, and tailored to you.
Go Shopping Online
If the thought of in-person prom dress shopping makes you want to run and hide, don’t worry – it’s not your only option! These days, many shoppers choose to skip the stores and browse online instead.
At Terry Costa, we have dedicated team members fulfilling web orders 7 days a week. We guarantee the lowest price, and we are authorized retailers for every brand we carry. You’ll find a wide range of styles available online, some that can even be delivered next day!
While it’s a different experience than visiting us in person, shopping online gives you ultimate convenience to browse, shop, and try on from the comfort of your own home. Another big advantage to shopping online is that you’re not limited by local inventory. If you want something that truly stands out, buying online can help you avoid showing up in the same dress as someone else.
That’s why our Terry Costa Exclusives are so popular. These prom dresses are designed specifically for and sold only at Terry Costa, meaning you won’t find them anywhere else. It’s a great way to make sure your look is 100% unique.
If you’re new to online dress shopping, don’t worry, we’ve got your back. Here are some of our top tips for buying your dress online:
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Know the return policy. Before you hit “buy,” make sure you’re familiar with the store’s return or exchange rules.
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Check the delivery date. Always double-check the estimated delivery date and shipping policies before finalizing your purchase.
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Do a little research! Always look at third-party reviews to make sure the store is reputable.
Prom shopping online can be a total win for ease, comfort, and convenience – but make sure to do your homework, check for legit sellers, and always plan ahead! However you want to handle your prom dress shopping experience, Terry Costa is here to help!
FAQs
How can I save money on a prom dress?
If you’re hoping to save money on your prom dress, consider renting or buying second-hand. Shop during sales, use promo codes, and set email alerts for discounts. Most importantly: set a budget and stick to it!
When does prom season start?
Prom season buzz typically begins in January and runs through May.
How early should you buy a prom dress?
As early as possible! Most new collections arrive by January. Shopping early gives you the best selection of styles and sizes.
Didn’t find the one on your first visit? Keep checking back—restocks may arrive throughout the season.
Where should I go prom dress shopping?
Specialty stores focusing on formalwear offer the best curated selection. Online boutiques can also offer variety and exclusives.
When do prom dresses go on sale?
The best sale time is late June or early July, when stores clear out inventory. Just be aware the selection may be limited or in need of minor fixes.
How long do prom dress alterations take?
Anywhere from a few days to two months, depending on the work needed. Terry Costa partners with local tailors and recommends shopping early.
Top tip: Buy your dress early so you have time for alterations!
Is it cheaper to rent a prom dress?
Yes—renting can cost $20–$50/day and is a great option if you don’t want to keep the dress. It’s also eco-friendly.
How much does the average prom dress cost?
Typically $250–$1000. Most shoppers spend around $450–$500 depending on brand and design.
What is a good price to spend on a prom dress?
Anywhere from $400–$600 is common for a high-quality dress. Budget options exist too—especially during sales or second-hand.
